Steven Bochenek 
Welcome to another in what could easily be a lifelong series of short, sober road tests. Most cars spend 95% of their lives parked and the remaining 5% aren’t spent testing the physics of an arc on those alpine switchbacks brazenly displayed in publications like this one. Rather, for the … Read More
Prologue: Welcome to the first in what could easily be a lifelong series of short, sober road tests. Why? Perspective. Did you know most cars spend just 95% of their lives parked? Moreover, they’re not waiting to be driven to the mountains of Patagonia or local race track during their … Read More
Like the stripes on your sneakers that you believed made you faster as a seven-year old, there’s something about removing the trunk and sticking a lift gate on the back of a sedan that simply makes a vehicle more fun. The Subaru Impreza is a whack of fun to drive … Read More
After a week in the Genesis G70 3.3L Sport last year (ok 4 weeks before this was written) I was excited to test the same car model with a smaller engine (2.L and four cylinders) for a week, starting January 21. According to PR hacks and pop psychologists, that’s the … Read More
A test drive and technical review is only a fraction of the marketing activities auto manufacturers conduct to convince you to buy their product. Yes, auto reviews are part of marketing, though many reviewers would hate hearing that. Trust me. I’m a part-time marketing professor, advertising writer and auto reviewer. … Read More
