What started out as an April Fool’s joke may become fortuitous for Elon Musk. The billionaire tech entrepreneur mentioned a Tesla-branded tequila earlier this year. It was obviously made up, but then his company filed an application with the U.S. Patent and Trademark Office to trademark what he has dubbed Teslaquila.
If you can dream it, you can do it, as Musk has previously demonstrated. But instead of cars and rockets, it’s alcohol. The trademark covers “distilled agave liquor” and “distilled blue agave liquor,” reports CNBC.
Musk first mentioned the then-imaginary product back in April, claiming that his electric car company was going bankrupt. He tweeted: “Despite intense efforts to raise money, including a last-ditch mass sale of Easter Eggs, we are sad to report that Tesla has gone completely and totally bankrupt. So bankrupt, you can’t believe it.”
He then added, “Elon was found passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles, the tracks of dried tears still visible on his cheeks. This is not a forward-looking statement, because, obviously, what’s the point? Happy New Month!”
Musk included a photo of himself, eyes closed, perched up against one of his cars. A few days later he posted a photo on Instagram of a tequila bottle labeled Teslaquila.
Tesla’s “intent to use” trademark means that the business is not currently making the product but has “good faith intention” in doing so in the future. Tesla reportedly filed for the trademark in Jamaica in April, followed by a U.S. application.
On Oct. 12, Musk confirmed the news, tweeting: “Teslaquila coming soon …” He also posted a mockup of the “Teslaquila” logo, calling it a “visual approximation.”
It’s not the first time the entrepreneur has created something unusual for consumers. Earlier this year, his the Boring Company sold “Not a Flamethrower” flamethrowers to promote the business. All 20,000 preorders on the $500 devices sold out. Musk also sold out of limited-edition surfboards that were branded with Tesla logos.
And we can’t forget that he sent a Tesla Roadster into space when the Falcon Heavy launched in February. However, we’re still waiting to hear about the progress on his candy store, which Musk vowed to create last May after having a disagreement with billionaire investor Warren Buffet over economic moats
When Musk has an idea, he (sometimes) runs with it. So, Tesla-branded liquor isn’t really that unusual.