Martha Stewart is following in her friend Snoop Dogg’s footsteps and partnering with a marijuana company to fatten her wallet. Stewart is teaming up with Ontario-based Canopy Growth to develop a new line of CBD-based products.
The businesswoman and homemaking giant will serve in an advisory position along with Sequential Brands Group, a company she works with.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart said in a statement (via Fox Business). “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
Canopy has been testing its products through clinical trials and said it “will be leaning on Martha’s vast knowledge of consumer products while exploring the effectiveness of marijuana-derived compounds.”
According to Canopy Growth chairman and co-CEO Bruce Linton, Stewart was an easy partner to pick due to her “one of kind” branding. “I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal,” Linton commented.
Canopy has also teamed up with Stewart’s pal Snoop Dogg, who is her co-host on Martha & Snoop’s Potluck Dinner Party. The rapper first partnered with the company’s subsidiary Tweed in 2016. Leafs By Snoop will be available in Canada this October to customers registered with Tweed. The Tweed Shop will feature three Canadian Leafs By Snoop varieties – Sunset, Ocean View and Palm Tree CBD – in honour of the West Coast rapper’s California roots, reports Variety.
Canopy, based in Smith Falls, is the world’s largest pot producer. It operates 10 licensed cannabis production sites and manufactures cannabis in a variety of forms. Canopy plans on investing between US$100 million and $150 million in a hemp industrial park in New York State, which granted the company a license to process and produce hemp.
After Canada legalized recreational marijuana use in October, the demand for marijuana and CBD products has been steadily increasing. Last summer, Canopy partnered with Corona beer maker Constellation Brands to create CBD-infused beverages.
Currently, U.S. regulations ban the use of CBD in American food and beverages.