Sponsored: Blue is the Colour at H&M

Winter’s in its final days and spring is coming soon. Which means it’s time for you to get The Blues.

We’re talking, of course, about H&M’s newest campaign, which includes a range of stylish and well-priced jeans, shirts and tops, all in shades of blue. For this collection, H&M’s design team has gone back to denim’s roots, taking the most timeless styles of jeans as their inspiration.

The inspiration shines through clearly: The Blues’ styles are clean and classic, available in slim- or straight-cut. The jeans also come with modern touches, and they are available in a range of washes, from ice-blue to faded and worn, complete with patches, tears and holes to channel an irreverent rock ‘n’ roll attitude.

H&M’s denim offerings don’t end with pants, either: The Blues also includes shirts and tops, so you can mix-and-match with other pieces from your wardrobe, or, if you’re so bold, rock the full ensemble.

The best thing about The Blues, however, is the value: The clothes are available at unbeatable prices, with jeans from $24.95 a pair, and shirts starting at just $14.95. Which means that as the weather warms and the grass turns green, the best way to be ready for spring is to get The Blues.

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