Underground Beer Cooler

What’s better than a cold beer? How about a green cold beer? Metaphorically speaking, that is.

No way around it, cooling stuff takes a lot of energy. Refrigerators, fans, ice makers, all that good stuff that’s your ally on a hot summer’s day isn’t great for the environment. That’s why these Danish guys tapped into a thing that we’ve been using to keep stuff cold for hundreds of years: the earth.

eCool ($350), an underground beer cooler, works based on that simple principle: the earth is cold, and if you store beer in it, your beer will be cold too. Also, it has a crank, because moving parts can only make a gadget better. Install one in your back yard, and you’ll have a beer dispenser at all times. How sweet is that?

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