Steven Bochenek 
To celebrate 50 years, Mini created unique packaging for the Mini Cooper S available only for one year. The 50 Mayfair Special Edition costs $5,000 more ($10 more per year celebrated) but enthusiasts won’t mind a bit. Collectors will eat it up. Unique details just for the year Mini used … Read More
Recently, GM Canada arranged a trip whereon a few lifestyle writers briefly got behind the wheel of the Buick Lacrosse CXS. I thoroughly enjoyed this handsome sedan but it there was just this one short test. So I greedily requested another. This is the fallout. Indulges the driver For such … Read More
There’s a famous lesson in marketing that has always worked and always will: When everyone else zigs, you zag. Meaning? If your message is unique, you will stand out. Period. Now that you’ve got your prospect’s attention, hopefully your product will actually deliver, because nothing kills a bad product faster … Read More
There’s a lot to be said for not owning a complicated machine. Fewer things can go wrong with it. Take the 2009 Chevy Cobalt LS. The windows roll down by hand. The speedometer and tachometer instrumentation are analogue. But guess what? I got to take it for a good long … Read More
This past week featured several boozy Halloween themed events. So the car stayed home. During the cab rides, I asked the drivers for the scariest thing they’d ever seen on the roads. Mohinder: “A truck driver fell asleep at the wheel and crashed over the median. And into our lane. … Read More
