The Marketing Brilliance Of The Nissan Micra Cup

Try saying it’s a cute cup coup three times fast without smiling. On the surface, the Nissan Micra Cup is a unique and homegrown success story, a 4-year old racing series in Quebec and Ontario, using only Nissan Micras. Why is it called Micra? It’s one of the smallest cars sold … Read More

Live to Ride? Get Lessons to Live! Part 2

No dilly-dally or jibber-jabber! Over the two training days, we 15 would-be motorcyclists focused on skills, skills, and skills. That was how three instructors were able to pass us all through the M2 exam in 19 hours. Sheer, cruel, repetitive practice! Most exercises required low-speed operation for a few dozen … Read More

Live to Ride? Get Lessons to Live! Part 1

Five motorcyclists have died on Canada’s roads in the past two weeks. Amid the carnage, I attended a motorcycle school that both taught and (spoiler alert) successfully qualified 14 other M1 license holders to M2 in just nineteen hours. M1? M2? 19 hours? Just what does all that mean for … Read More

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