By the time you read this, the writer should have arrived at the outskirts of Gros Mourne Park in Newfoundland for the launch of the 2014 Chevrolet Silverado.
Pickup trucks, light- or heavy-duty, constitute a viciously competitive category. One look at the seemingly endless combinations of options bespeaks how much (most especially the Big Three) manufacturers want to convert or keep these drivers.
So the Silverado has been completely re-thought for this new iteration, hitch to hood and beneath with the EcoTec3 engine—available with six- or eight- cylinder engines. I’m looking forward to the activities, which include, of course, on-road driving but some hauling, towing and off-roading.
I’ve been to Newfoundland a couple of times for auto events and driving there is a joy. The signs are always fascinating: warnings of moose abound; town names that you’d expect were written for the Lord of the Rings; and speed limits that are more like a doctor-recommended cure for velocity than hard rules.
However, like most Canadians, I’ve never been to this part of Newfoundland but expect the roads to be even less populated than those in the southeast — which can be, nonetheless, wickedly potholed. So off-roading may barely feel different.
Visit Daily XY this Friday for the report. The raw material for the story should be happening as you read this.
And if the plane did not arrive by this point or, heaven forefend, worse? No need to check back here; you’ll learn more in the news.
Though a co-owner and former editor of DailyXY, Steven Bochenek is actually an advertising writer who does some journalism on the side. In 2011 he was accepted into the Automotive Journalists Association of Canada. His other interests include playing music, long-distance running, skiing and writing in the third person.
Photo courtesy of the author.