How does creativity work? Why not ask the most creativity people you can find? That’s what illy did, getting twenty artists and figures from the fields of design, art, fashion, film, technology, and music, including James Franco, Jonas Mekas, Hans Ulrich Obrist, Tracey Emin, and Hans Zimmer.
[youtube width=”640″]https://www.youtube.com/watch?v=Ziv3Nv3xTOw[/youtube]
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