Pop-Up Cheetos Restaurant, Inspired by Fans, Opens In New York City

Cheetos is opening a pop-up restaurant in New York City later this month, and it will feature a tasty array of Cheetos-inspired menu items. The Spotted Cheetah will be serving dishes such as Cheetos Crusted Fried Pickles, Cheetos Meatballs, and Cheetos Sweetos Crusted Cheesecake—but you can only taste the delectable fare from Aug 15-17.

Fans compelled the Frito-Lay brand to open the restaurant by sharing their clever Cheetos-inspired recipes online. Ryan Matiyow, senior director of marketing, Frito-Lay, said in a press release: “Once again, our fans have inspired us with their creativity and playfulness. We’ve seen their love for Cheetos exhibited through innovative dishes, desserts and beverages, which motivated us to create a restaurant that would bring a full Cheetos culinary experience to life.”

Celebrity Chef Anne Burrell has teamed up with the orange crunchy snack company to run the restaurant. She is known for hosting several TV shows such as Chef Wanted, Worst Cooks in America and Secrets of a Restaurant Chef and has worked at several restaurants in the Big Apple, including Phil & Anne’s Good Time Lounge. Burrell noted, “I had so much fun curating this specially crafted, one-of-a-kind menu for the first Cheetos restaurant – I can’t wait to see guests’ reactions!”

Menu items will cost between $8 and $22 and feature favorite Cheetos flavors, including Cheesy, Flamin’ Hot, Flamin’ Hot Limón, Flamin’ Hot Chipotle Ranch, White Cheddar, and Cheddar Jalapeño. Deserts will include the Sweetos flavors of cinnamon sugar and caramel.

Reservations are recommended, and there is already a wait list. But have no fear, Cheetos will be releasing a free digital cookbook with all the menu items following the restaurant’s opening on Aug. 15. The Spotted Cheetah will be located on 211 W. Broadway.

It isn’t the first time that a restaurant has featured Cheetos-inspired fare. Burger King offered Mac n’ Cheetos—macaroni and cheese sticks covered in Cheetos powder—for a limited time in 2016. The item was so popular that the fast food giant brought them back this year. Taco Bell featured Cheetos quesadillas, but they were only available in the Philippines.


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