H&M Better Jean, Better Man Contest

Along with ABBA and IKEA, H&M is one of our favourite Swedish exports. Following the first Canadian retail store in 2004, H&M has grown to 55 stores despite the fact that they offer neither disco-infused synthpop nor lingonberry jam. Perhaps not surprisingly, their offering – well-priced, on-trend Scandinavian separates – has been even more appealing.

With spring coming soon – believe it! – H&M is offering some killer looks for the coming season. The 2011 denim collection features a handsome spring palette of faded blues and caramel tones. Slim, straight, boot-cut – there’s a style of jeans for every guy – and when they start at just $24.95, you don’t have to pick just one.

As good as you’ll look in your new jeans, you’ll feel even better knowing that H&M is committed to responsible and sustainable manufacturing. They eschew harmful techniques like sandblasting – and they’ve reduced their water usage by 30 percent across the board. Thanks to H&M, fashion need not be a guilty pleasure. In fact, this eco-friendly attitude makes the premise of our Better Man, Better Jeans contest all the more true.

Our winner, Daniel, enjoyed a wardrobe consultation with an H&M stylist last week – and a $500 shopping spree – at the store’s Yonge and Dundas flagship. With the stylist’s steady guidance, Daniel chose several new pairs very sharp jeans, as well as some stylish jackets, sweaters, shirts and more. Here, some pics from the shoot.

Scoping out the selection.

If the blazer fits...

Lucky guy: Daniel walked in with a pretty solid sense of style.

Pants, shirt and jacket: H&M. Shoes: Model's own.

How to escalate your personal style.

Jeans this good would have you jumping for joy, too.
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