Michael Swift: Horologist

Still keeping time with your cell phone? Hopefully you’ll reconsider. There’s nothing quite as stylish as a well-made watch, especially if it’s a pocket watch. Besides, a specialty watch, like Rolex’s Milgauss, can go places that a phone can’t.

Anyway, horologists like Michael Swift (watch and clock craftsmen) are a huge part of why we’re in love with watches. Swift has worked for years at his calling, crediting his “strange conscience” that causes him to spend endless hours on details that not even the customer will notice or appreciate—but Swift will.

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