Montreal’s New Tiger of Sweden Store

Scandinavian cool has arrived in downtown Montreal with Swedish fashion label Tiger of Sweden’s first non-European store, at de Maisonneuve and Stanley. The sleek, pale grey boutique brings a Northern calm – not to mention 106 years of tailoring experience – to the after-work shopping experience.

Pick up a washed cotton suit for your next big meeting, show off your toned glutes in low-cut chinos or indulge in a linen shirt and a leather travel bag for that escape to Rio. You’ll soon be hooked on the Swedish brand’s sharp cuts, luxurious fabrics and accessible prices (scarves start at $49, suits at $500). Yup, it’s all there; as brand director Said Boujmada says, “The store’s a one-stop shop for urban professionals.”

Inspired by Bob Dylan’s laid back androgyny, the summer collection includes must-haves like soft pink suits and striped sweaters, linen shirts in earth tones, trench coats and pants in navy or soft grey, denim galore, and of course, sunglasses for the globe-trotting man with sensitive eyes.

Whether you’re in the concrete jungle or scratching away on your guitar on a wild sandy beach, outfit yourself here and you’ll always look chic. And for an extra touch of whimsy, if you dare, go for an extra large bow tie, a floral print tie or even some checked boxers. Why not? It’s (almost) summer. Now open at 1130 de Maisonneuve Blvd. W., 514-798-8821.

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