Dunhill may have been the first luxury retailer to target the motoring market without actually making a car. They did windshield pipes, leather overcoats, wristwatches, and more, making their slogan “Everything But the Motor”.
Dunhill’s new fragrance, Icon ($125) hearkens back to those days. The bottle is wrapped in a machine-tooled metallic case, stamped in Dunhill’s signature diamond point pattern. Inspired by an engine turn, it’s a look they’ve used since 1924.
The scent itself is complex and sophisticated. Woody and spicy, there’s an opening hit of bergamot and neroli absolute, followed by a floral trio of black pepper, lavender, cardamom, with a woody base of petitgrain, oak moss, leather, and agarwood.