Mechanchiks: More than a Pretty Gimmick

There’s a famous lesson in marketing that has always worked and always will: When everyone else zigs, you zag. Meaning? If your message is unique, you will stand out. Period. Now that you’ve got your prospect’s attention, hopefully your product will actually deliver, because nothing kills a bad product faster … Read More

Cabbie Horror Stories

This past week featured several boozy Halloween themed events. So the car stayed home. During the cab rides, I asked the drivers for the scariest thing they’d ever seen on the roads. Mohinder: “A truck driver fell asleep at the wheel and crashed over the median. And into our lane. … Read More

Easy Going: 2010 Ford Fusion Hybrid

We’re getting closer to the point where hybrids aren’t just a badge of ecological honour but a demonstration of economical savvy. At this price, the Fusion Hybrid is a smart decision for practical city drivers. Technology and Fuel Economy – 9.5 It’s not powerful (thankfully, they resisted the urge to … Read More

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