Inside Rogers Centre, giant jellyfish spiral from the rafters as construction crews hastily set up the floor area for one of the biggest dance parties of the year.
This is the day before Sensation, one of the largest touring dance parties in the world, hits Toronto like a tidal wave. I’m sitting in section 114, where normally you could catch a foul ball. It’s empty in anticipation for tomorrow, except for Todd Allen, the director of marketing for Bud Light, the sponsors of the event.
“My job is to make sure people are having fun,” Allen says with a smile. And he assures me that Sensation Canada ’13 will be a load of fun. The show includes world class D.J.s playing electronic dance music, pyrotechnics, light shows, acrobats, water fountains and of course, giant plastic jellyfish. Partygoers must be dressed all in white, a tradition of Sensation’s, or else they will be refused entry. Rogers Centre concession stands are packed with Bud Light and popcorn is already being popped. Allen tells me its taken two years of planning to get Sensation to the Rogers Centre.
“This is the biggest show Bud Light has done.”
And it looks big. One thousand personnel have worked since Wednesday to get the Rogers Centre ready. Twenty five thousand partiers will fill the stadium as one million watts of electricity is pumped into the building for sound, lights and other facets of the experience. Allen tells me the sound levels will hover around the 100 decibel mark.
“It’s going to be the start of something big.”
Bud Light Presents Sensation will take place on June 1, 2013. For last minute tickets, visit Ticketmaster.
[youtube width = “640” ]http://www.youtube.com/watch?v=omjMBXyT2MU[/youtube]