YouTube Music, YouTube Premium Launch In Canada

YouTube is now offering exclusive music and premium channels to Canadian subscribers. YouTube Music Premium individual memberships cost $9.99 per month, and YouTube Premium is $11.99 per month.

YouTube Music Premium is a streaming service that enables users to personalize and organize artists and songs. Users have access to music videos, official albums, singles, live performances, and “hard-to-find music you can only get on YouTube,” according to a news release.

The service provides built-in recommendations as well as playlists geared towards users’ moods and activities. YouTube Music is also intuitive—its search function finds songs when you can’t remember the names (or even if you screw up the lyrics).

YouTube Music Premium highlights the most popular videos, offers ad-free listening, and features downloadable songs. In sum, it’s great for people who want to listen to music offline and in the background. It’s also geared towards those who are obsessed with music videos.

If you’re not sure you want to commit to the service, try it by signing up for a free three-month trial. Canadian Google Play Music subscribers will automatically receive access to YouTube Music Premium with no change in price. Google Play Music will remain the same, and users will still have access to purchased music, uploads and playlists. YouTube Music launched four months ago in the United States.

YouTube Premium (formerly known as YouTube Red) includes ad-free videos as well as downloads. Subscribers have access to YouTube Originals shows and films such as Cobra Kai, Impulse, F2 Finding Football and The Sidemen Show.

Luke Hyams, a former Disney executive who is head of YouTube Originals in Europe, Middle East and Africa, told Variety that the company is currently developing new shows: “We are looking at specific personalities and genres that are really working well for YouTube and how we can work with those people, or find production companies who can identify with these trends and make things that can really connect.”

He added, “It’s on us to make sure the Premium rollouts are enough of a success so that we can push forward with a lot of other shows in a meaningful way…We’re building towards a global service here.”

Upcoming programs include the Left Bank-produced sci-fi series Origin.

YouTube Premium is also available for a free three-month trial. If you like it, purchase an individual membership ($11.99) or family plan for $17.99 per month.


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