Collective Arts Brewing

Know what pairs well with great music, great films, great photography, and great art? An extra pale ale, that’s what. Specifically, I’m thinking of Rhyme & Reason Extra Pale Ale by Collective Arts Brewing. Pick up a six-pack of this very hoppy seasonal IPA (for the beer nerds: Citra, Centennial, Chinook, Simcoe), and you’ll find that each bottle has a different label.

Actually, there are about ninety different labels out there, each one celebrating a different musician, filmmaker, photographer, or artist. The first series of labels includes offerings from musicians like the Strumbellas, Rich Aucoin, and Royal Canoe, along with filmmakers from Sherpas Cinema and artists from around the world, including Samantha Chiusolo, Tyler Coey, and Monika Grubizna. So, you have a six-pack and want to expand your artistic horizons. Now what?

Well, download an app called Blippar, and use your smartphone to read the label (not the QR code!) of your beer, and you’ll get info on the artist in question, along with cool stuff like galleries or songs. And this is the first of a planned series; if you’re a musician, filmmaker, artist, or whatnot, you can submit your work for the next series here.

So, pick up a six-pack, and take in a little culture.

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