Sleek Smart ‘Mirror’ Offers Live, On-Demand Fitness Classes

A new startup called Mirror has developed a smart mirror for in-home fitness fanatics. The device, which serves as a full-length, one-way mirror when turned off, transforms into a home gym when it’s on.

Users see themselves, the instructor, and classmates when using the device, which features an interactive display, embedded camera and speakers. One of the options is to sync a Bluetooth heart rate monitor or Apple Watch to the mirror, which tracks biometrics and progress.

Users have access to curated music playlists or ones they create themselves when choosing their ideal workout class. Stats are displayed on the mirror in real time, and instructors even offer feedback. There is no touchscreen—users must download a mobile app (only available for iOS users at launch), to control the action on screen.

Similar to Peloton, classes are filmed in New York City and streamed directly to the device live or on-demand reports Tech Crunch. Mirror is initially offering 50 different beginner through expert classes, including cardio, strength, yoga, Pilates, and boxing. More than 50 workouts will be added each week.

Brynn Putnam, a former New York City Ballet dancer and founder of the Refine Method fitness studio, is the company’s CEO.

“Mirror is the first to bring the collective benefits of quality fitness studios into the home with a beautiful piece of hardware that enhances any room,” Putnam said in a statement. “Studio classes are great for high-quality, hands-on training, but are often draining on time and budget. We’re creating a personalized experience with the best trainers and classes around the world, so anyone can enjoy the benefits of a workout, whenever and wherever they want.”

The mirror isn’t cheap—it costs US$1,495 as well as $39 a month for content. Consumers have the option of 12-month financing. Don’t worry about set up—a Mirror employee install it on the spot. Mirror recently received $25 million in funding from Spark Capital, adding to its initial fund of $13 million.

Watch a video about the mirror here.

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