auto
There’s a famous lesson in marketing that has always worked and always will: When everyone else zigs, you zag. Meaning? If your message is unique, you will stand out. Period. Now that you’ve got your prospect’s attention, hopefully your product will actually deliver, because nothing kills a bad product faster … Read More
It takes years to develop a car from concept to rollout, so you’ve got to wonder if Toyota was biting its nails over the introduction of the Venza in 2008. Everything had changed so fast. Suddenly soaring gasoline prices had moved Canadians towards smaller fuel-efficient cars; they were introducing a … Read More
Yes, it’s a big truck and, furthermore, it’s made by GM. But before you get all worked up about the environment and North American labour, have a good look at the Chevy Silverado Hybrid. That is, only if your work requires it. And for a week, my work did. I … Read More
What, with our dog and the frequent trips up north, my wife and I have never regretted purchasing our 2004 Escape. But now I’m a little envious. With little jump in cost, there’s been bags of innovation in the 2009 Escape Hybrid – starting with the obvious. No, I’m not … Read More
TT stands for Tourist Trophy, after an old series of races on the British Isles. But ‘Trophy’ summarizes things neatly with this car, the 2009 Audi TT 2.0T Quattro Coupe. The Drive Low, just 1352mm tall, the TT thrills with a front-row sensation of speed. Despite near record-breaking snowfalls during … Read More
