Toyota’s Build-It-Yourself Kids Car

Take it from Toyota: you’ve got to snag ‘em while they’re young. Toyota’s new Camatte 57s concept car is a three seat electric model that kids and parents can put together themselves. Although, in fairness, you’re only really attaching the fifty-seven individual body panels, and kids probably won’t “help” so … Read More

$53.2 Million Worth of Super Bowl Ads

CBS has sold out its ad inventory for Super Bowl XLVII, with prices averaging between $3.7 and $3.8 million per spot. While these ads sure are expensive, none of them will compare to the lasting impact (and exceptional value) of a half-time streaker with “DailyXY” and “YOLO” painted on his … Read More

First Drive: 2012 Toyota Camry

By now, you’ve seen the ads. Certainly, Toyota Canada’s Managing Director Stephen Beatty hopes that you’ve seen them — he admitted that the 2012 Camry campaign is the “biggest spending launch in our history.” This disclosure came last month, when Beatty and a complement of Toyota engineers and publicists spent a few … Read More

First Drive: 2012 Toyota Yaris

The average Canadian does not need to be in Quebec in order to drive a Toyota Yaris. Still, there’s a 53.2% chance that, if you’re in said vehicle, any model year, you’re also in la belle province. Case in point, I am indeed in Quebec as I write this, having … Read More

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