cars
There’s a famous lesson in marketing that has always worked and always will: When everyone else zigs, you zag. Meaning? If your message is unique, you will stand out. Period. Now that you’ve got your prospect’s attention, hopefully your product will actually deliver, because nothing kills a bad product faster … Read More
There’s a lot to be said for not owning a complicated machine. Fewer things can go wrong with it. Take the 2009 Chevy Cobalt LS. The windows roll down by hand. The speedometer and tachometer instrumentation are analogue. But guess what? I got to take it for a good long … Read More
This past week featured several boozy Halloween themed events. So the car stayed home. During the cab rides, I asked the drivers for the scariest thing they’d ever seen on the roads. Mohinder: “A truck driver fell asleep at the wheel and crashed over the median. And into our lane. … Read More
We’re getting closer to the point where hybrids aren’t just a badge of ecological honour but a demonstration of economical savvy. At this price, the Fusion Hybrid is a smart decision for practical city drivers. Technology and Fuel Economy – 9.5 It’s not powerful (thankfully, they resisted the urge to … Read More
It takes years to develop a car from concept to rollout, so you’ve got to wonder if Toyota was biting its nails over the introduction of the Venza in 2008. Everything had changed so fast. Suddenly soaring gasoline prices had moved Canadians towards smaller fuel-efficient cars; they were introducing a … Read More
