Men Are Great at Strategically Pissing Off Competitors
Seattle Seahawks' Richard Sherman (25) talks with New England Patriots quarterback Tom Brady after an NFL football game, Sunday, Oct. 14, 2012, in Seattle. The Seahawks won 24-23. (AP Photo/Elaine Thompson)
There’s a reason for trash-talking—besides the fact that it’s fun. Pissing off your opponent might give you an advantage. In fact, researchers call it the Materazzi Effect, named for the soccer player Marco Materazzi, who goaded Zinedine Zidane into head-butting him and thus kicked out of the 2006 World Cup … Read More
