volkswagen
Advertising themes and gimmicks once considered tried, tested and true, can become tiresome and taxing with one too many incarnations. When millions upon millions are watching the debut of a TV ad in manic anticipation – as has become Superbowl broadcast tradition – it’s even more vital, particularly from a … Read More
Volkswagen understands that red is the fastest colour. Gleaming in the autumn sun before me is a 2012 Volkswagen Jetta GLI, in Tornado Red (yes, capital letters). I’m no bull, but I can’t deny that the colour is working: I do want to drive this red car, fast. My eyes … Read More
It has been some years since Volkswagen packed away the trunk of Fahrvergnügen, but the company remains keen to demonstrate that its models come standard-equipped with equal parts pleasure and performance. Enter the Volkswagen Freedriving Tour: a traveling roadshow making seven scorching summer stops across Canada, from Vancouver to Halifax, … Read More
It’s said that music soothes the savage breast. Fair enough, I suppose, though I would add that, when it comes to regulating the fairly feral hearts of tired, travelling automotive journalists, caffeine is king, health be damned. (Of course, at night, we ask for the wine list.) On both the … Read More
As of yesterday, the Beetle’s back. Not that it ever really went away. Volkswagen’s original vehicle was the yet-to-be-nicknamed Beetle, designed by Ferdinand Porsche and produced in 1938. The second-generation version, rolled out in 1998, saw the “people’s car” become “your girlfriend’s car” (in a Lilith Fair-y way) and proved … Read More
