Victoria Matiash 
Advertising themes and gimmicks once considered tried, tested and true, can become tiresome and taxing with one too many incarnations. When millions upon millions are watching the debut of a TV ad in manic anticipation – as has become Superbowl broadcast tradition – it’s even more vital, particularly from a … Read More
As we settle in for the Stanley Cup Final series between the Boston Bruins and Vancouver Canucks, a message of congratulations to Manitoban hockey fans because, following a 15-year absence, a National Hockey League team will once again be hosted by the city of Winnipeg. Whether the new owners opt … Read More
Forget about the fact that the Toronto Maple Leafs Hockey Club has not won the Stanley Cup since 1967. Invested fans remain outraged at the more banal reality, which is that the last time their team participated in the post-season was April 2004. Yet still we watch, and wait, and … Read More
