Silver is normally something you’d see in jewellery or kitchen utensils. But now Naked, a clothing manufacturer based in Abbotsford BC, is weaving the precious metal into its underwear.
Proven effective by Olympic athletes, US Special Forces, and NASA, Naked’s Silver line up is made with fabric spun with ninty-nine per cent pure silver. Silver has natural antimicrobial properties, so this means that the material is constantly fighting odours. Silver also gives it natural cooling properties, so this underwear allows you to stay cool and fresh down below. This is great for athletes, working out, or anyone who just wants for comfort in their nether regions.
Even Hollywood has seen what the Naked brand can do. During the filming of Spiderman 2, the film crew needed to find some underwear Andrew Garfield could wear beneath his spidey suit that wouldn’t show any lines. Naked’s Micromodal knickers, another best-seller of the brand, were the only ones that did they job and still felt comfortable, so they ordered seventy-five pairs. Co-star Jamie Foxx tried a pair and loved them too.
Naked founder Josh Primus presented his product on Dragon’s Den in 2009 only to have it rejected. The dragons must have been kicking themselves, because after revamping his business model Primus found some investors, one of them being WestJet co-founder Tim Morgan. When Naked finally launched in 2010, Dragon’s Den invited him back for a follow up episode segment.
Naked has several other lines of underwear as well, but the catalogue isn’t limited to just that and not all of their clothing is made with silver-infused threading. All collections are available for purchase online with free shipping on all orders sent throughout North America.
Chris Riddell is a freelance writer from Toronto who covers art, business, and urban life for various fine publications. Also a poet and aspiring novelist, he’s busting his butt trying to get his name into a few literary magazines these days. He encourages you to check out his website(www.riddellcreative.wordpress.com) for a look at what he’s been working on lately.