Once upon a time, all men wore custom-fit clothing. Then some very clever people figured out how to make good average sizes, and men started wearing off the rack clothes. This made clothing much less expensive, but things didn’t fit quite as well as they used to; that’s pretty much the Industrial Revolution in a nutshell.
Thankfully, the digital revolution might bring back the tactile pleasure of tailored fitting, but at prices we’re more familiar with. That’s the idea behind Stantt, of Hoboken, New Jersey, whose Kickstarter is making waves. Basically, they ask for your waist, chest, and arm length, and then use that to figure out which one of over fifty sizes they have will fit you best.
As on the record fans of bespoke everything, we wish them the best of luck.