The Mac and Cheese Wars

Rather than taking their customer base for granted, Kraft employs pasta architects (no, seriously) to create hundreds of new designs based on major deals with media companies and their intellectual properties. Kraft’s problem is that their customers grow up and stop wanting to eat orange noodles (except for a brief period in … Read More

Go-Go-Gadget Apartment!

When it comes to making the most of small dwellings (like, say, Treehugger.com editor and Canadian ex-pat, Graham Hill’s 420 sq ft Soho studio), modular furniture, floor-to-ceiling storage and a few smart design choices can seriously increase your usable space. The only downside is spending a lot of time rearranging your … Read More

Bad Ideas At the Airport

Would it be absurd for airport security to get mad about your bag shaped like a container for gasoline? It sure would, but remember, we’re talking about people who once destroyed a historic Steinway piano because they thought the glue smelled funny. [GasCase]

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