Spices

The World’s Biggest Spice Company Is Making New Flavors Using AI

Artificial intelligence is slowly integrating its way into our daily lives. It’s now entering our food supply. McCormick & Co. Inc. is teaming up with IBM to use AI for “flavour and food product development.” AI will enable the spice company’s product developers to quickly and more efficiently predict new … Read More

Never Store Craft Beer At Room Temperature

Do you enjoy craft beer? Then you better drink it sooner rather than later if you want an optimal taste. Researchers have discovered that the beverage should be stored in a cool place and consumed as soon as possible because it loses its aroma when saved for too long. A … Read More

5 Unforgettable Experiences in the Tequila Region (And 1 That’s Fuzzy but Still Recommended)

The Mexican state of Jalisco (ha-LEESE-co) has given the world that wonder drink, tequila, and that wonder music, mariachi. Pursuit was recently invited to report on the region by the producers of Casa Herradura (Horseshoe House!) tequila. It was an exhausting and fun few days, made more fun knowing the … Read More

New years Toast

5 Spirits To Toast The New Year

Sure, you can pop open the obligatory bubbly for a New Year’s toast. Nothing wrong with that. But neither is there anything wrong with switching things up a bit. Who says you can’t have a shot of something with a little more punch? Here are Pursuit’s five fantastic alcoholic beverage … Read More

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