PURSUIT

The Cheerleader Effect

September 15, 2016 by Merv Mandelbaum

Want to know how sports teams get their cheerleaders to look more attractive? Besides short skirts and sultry dance routines? They hire a bunch of ‘em. That’s right, people are seen as more attractive in a group than they are alone, and it’s called the cheerleader effect. A study published … Read More

Male Faces Evolved to be Punched

June 18, 2014 by Merv Mandelbaum

Ever wondered why women’s facial features are more delicate than the rough, clunky contours of our mugs? Well, add this to the short list of things men evolved to do well: we’re pretty good at getting punched in the face. And surviving the damage. Key detail, that. This news comes … Read More