Light, buttery, with hints of cat’s pee: Why companies use elaborate descriptions on wine labels (and what they really mean)

New research suggests that the descriptions of the wine printed on the label have as much of an impact on your enjoyment as does the actual quality or taste of the wine itself. Nearly matured but equally overcooked Voignier. Strong kalamata olive, over-ripe vanilla and strong-willed apple. Cliff-edge body like … Read More

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