Following in the footsteps of family tradition dating back to 1892, Twillory is a new online men’s store that gives back to the community.
It opened for business on June tenth and so far only sells shirts but the designs look good, the fabric is made from scratch with Egyptian and Sea Island cotton, and prices are reasonable considering the quality thanks to the low overhead costs that come with an online-only business model. In the fall, Twillory is releasing a line up of dress pants (all for under $100), and a collection of ties designed with an emphasis on texture.
“The menswear world contains heritage brands that have great experience in manufacturing, and startup brands that understand the language and habits of the millennial man,” writes Asher Weinberger in an email. He, along with Ricardo Goldshmidt, are the founding members of Twillory.
“Twillory is a hybrid,” writes Weinberger. “Old world tradition repackaged and redesigned for our times. Our position as manufacturers for brands worldwide allows us to offer the highest quality products at incredibly fair prices.”
Not only does the company have over 120 years of knowledge and experience in the textile industry behind them, but they are also taking a philanthropic role and building up some social capital.
In partnership with Career Gear, Twillory also runs the Re:Purpose program. It is a clothing recycling initiative where donated garments are given to men in need. Every order from Twillory comes with a mailer bag to return your old shirts, pants, shoes, and whatever else you want to send away. Career Gear washes, inspects, cleans, and distributes everything to disadvantaged men.
“We really believe that your state of dress affects your state of mind. The difference between nailing that job interview or not could be something as little as what you are wearing that day, and the resulting level of confidence,” Weinberger writes.
In the end, Re:Purpose is all about the spirit of giving. The benefits of donation go both ways.
“Being physically engaged in an act of kindness, no matter how small, changes people,” Weinberger writes. “It injects a positive energy into their life, which in turn creates a snowball effect, bringing immeasurable positivity into the world.”
This is only a pilot program at this point, however, and it is only available in certain areas. In the future Twillory hopes to roll it out nationwide. In the meantime, you can still check out the Twillory Lookbook. Maybe there’s something you’ll like.
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Chris Riddell is a freelance writer from Toronto who covers art, business, and urban life for various fine publications. Also a poet and aspiring novelist, he’s busting his butt trying to get his name into a few literary magazines these days. He encourages you to check out his website(www.riddellcreative.wordpress.com) for a look at what he’s been working on lately.
