Woods-McIlroy Golf-Off

We applaud Nike for not backing down from the reality that Tiger Woods’ balls go anywhere they damn well please. [youtube width=”360″]http://www.youtube.com/watch?v=2NCDYjHtEcU[/youtube]

Returning to the Temple

I’m standing in line at the security desk at the CBC. A short, balding producer arrives to collect a short, balding visitor who stands in front of me. “Are we going to the same place as before?” the guest asks. “No,” the producer replies, “Ever since hockey’s been back, that … Read More

We Can Re-brand Him

Confessing his sins, publicly, is just step one in the six-step process for Lance Armstrong, the cyclist, to rebuild Lance Armstrong, the brand. Presumably this will result in fewer people sharing YouTube clips like this. [Rebranding Lance Armstrong: Marketing Pros Six Step Recovery Plan – The Atlantic]

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