marketing
Dx3 is Canada’s largest conference and trade show dedicated to digital marketing, advertising and retail. It brings brands, agencies, retailers and technology companies together for two days of networking and education, and we’ve got a pair of tickets to giveaway! The Details: March 7-8, 2018 Metro Toronto Convention Centre … Read More
If Facebook is the cult hit of the social media world, Instagram is the blockbuster for businesses. Companies more and more are discovering that users engage more often on Instagram than Facebook or Twitter. L2 Inc last year analyzed Instagram’s effect on business in their Intelligence Report, finding that “Instagram … Read More
Problem You’re getting fit, so you might as well stock up on those energy and fitness bars you’ve seen at the grocery store, right? Reality People who eat those tend to exercise less and eat more, according to a study in the Journal of Marketing Research. Method Participants in the … Read More
[youtube width=”640″]http://www.youtube.com/watch?v=8WAsV0HZ0D4[/youtube] If there’s one thing Molson ads do well, it’s fostering national pride based on depicting a series of “Canadian” experiences that you rarely encounter anywhere but Molson ads. [New Molson ad taps into Canadians’ global reputation – Canadian Business]
While we don’t expect dulcet tones gracing the voiceovers of F-150 commercials anytime soon, it’s nice to see a spot that avoids kowtowing to gender stereotypes and sustains our dreams of marrying a smoking hot lawyer who hates housework. (Long version here.) [youtube width=”300″]http://www.youtube.com/watch?v=M28l-6LUp3w[/youtube]
