Why We Think That Trustworthy People Look Like Us

Lots goes in to whether we consider someone trustworthy—their flair, their credit rating, whether or not they wear a top hat and Snidely Whiplash twirled moustache. Past studies have shown that we’re more inclined to trust people who look like us. However, a recent study has found that it works … Read More

How Much Will You Pay For An App That Respects Your Privacy?

It’s the Internet’s newest favourite adage: if you don’t pay for a product, you are the product. There’s a lot of truth there. Free online services generally harvest your data in some way or another and sell the information to advertisers—if you’re lucky. Most users are aware of that—but how … Read More

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